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      <image:title>Work - Cizoo App Redesign - How to increase our retention rate and the Public Feed usage without decreasing the use of the main feature of the app?</image:title>
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      <image:title>Work - Cizoo App Redesign - Solution</image:title>
      <image:caption>We managed to simplify the process while adding a subtle complexity to reach a valuable solution: Using a Bottom Menu with the Public Feed as a default page On the first connection, a tutorial (already built in the app) would open to invite you to create a video The logo used for the Karaoke icon is central and bigger than the other ones to incite you to create a video We also believed that by watching the Public Feed you would be inspired to create a video too by watching others doing cool ones.</image:caption>
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      <image:title>Work - AppStore Screenshots - How to increase our conversion rate while maintaining a strong visual identity?</image:title>
      <image:caption>These were the former screenshots</image:caption>
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      <image:title>Work - AppStore Screenshots - Methodology</image:title>
      <image:caption>I worked with the great Pierre Degeorges on this. What we did : Defined thoroughly our objectives and prioritized them Made a benchmark of similar apps Sketched our ideas and selected the best ones Tested those concepts with InVision on more than 20 users</image:caption>
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      <image:caption>We managed to find a great balance between a modern isometric design and to display the most important features in a more visible way. The Brand Identity was stronger and catchier.</image:caption>
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