BlaBlaCar
New venture
Background
BlaBlaCar wanted to diversify their app products and build a new concept, by verifying its appeal to customers with a real MVP.
My mission was to understand their needs and the ones of the customers, and to help them build the best product to answer their problems while allowing BlaBlaCar to verify if they should venture in such a project and if it would be profitable for the company.
Mission Content
Definition of the business goals, issues and competition
Craftsmanship of technically implementable product solutions & MVP
Testing of the MVP prototype on real users and analysing feedback
Contributing to a business unit creation & strategy
Problem & Solution
Informations cannot be disclosed as the app is not “officially” released yet.